Search Engines

Search Engine Results
Spark employs the best means of delivering qualified audiences obtaining a low cost of acquisition to "pull" specific search engine users to the Internet business of its clients.

Search engines are designed to provide interested searchers with relevant and timely information at the touch of a button, in the comfort of their own home or work environment. As such, their algorithms use a complex set of criteria to review and grade each page in ALL listed websites for relevancy. Search engines strive to have the most up-to-date and relevant content, using the strongest technology available to allow web marketers flexibility of design without compromising their own ability to monitor against cheaters, "spammers", and people looking to cut corners.

The resulting viewer audience, after all this careful writing and qualifying of interests and results, is vast numbers of consumers that are seeking (your) solutions to their problems or buying requirements. If these searchers are not visiting your website directly, rather they are being referred to your website through referring sites, this is a strong indication that your offline marketing campaign has not effectively reached them to date. (If it had - they'd be entering directly). Conversely, if your visitors are ALL coming directly then only your offline marketing is working and your site is ill-equipped to draw relevant inquiries on it's own!

If your Internet business is listed at the top of relevant search engine responses within your market, the likelihood of the searcher clicking through to your website increases significantly. A well-known industry statistic states that 90% of all searchers only visit the top 30 results. If you are not entertaining these searchers' inquiring about products or services in your market currently then likely your competition is drawing them in and slowly your market share's eroding.

Qualified Search Engine Referred Visitors
The first sign of your business being a qualified provider of the solutions a searcher seeks is a highly ranked listing for relevancy. Secondly, when searchers view your website description, they are, in essence "double qualifying" the site. First they have searched for terms associated with your business and second they have selected your descriptor as a possible solution to their inquiry.

As the searchers have posed the question (or identified the need) themselves, they are indeed interested in a solution NOW and will be the most receptive to your information. These facts clearly demonstrate the superior value of a qualified search engine referred visitor over virtually any other form of marketing campaign.

Review these characteristics of search engines and search engine referred visitors carefully. Measure the potential return on investment and consider the levels of customer motivation and value offered. Conduct a comparison between these details and those of your other online and offline marketing campaigns. Our client experience has proven this Internet marketing strategy of drawing search engine referred customers to an Internet business offers superior value.

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