Spark Services
As an integral part of our professionalism
and services, Spark Internet Marketing engages the client in two consultative
phases in order to optimize the online marketing efforts.
The initial consultative phase involves
the basic groundwork of developing both business intelligence and technical
improvements necessary to poise the website for marketing.
Taking what was learned during Phase
One, Spark Internet Marketing implements Phase Two - a managed marketing
strategy designed to meet the target cost of acquisition for our client
and a solid return on investment for their marketing dollars.
Phase One
Your experience starts from the
very first Customer Relations Meeting with Spark, and continues throughout
the relationship. Through open communication, our goal is to learn and
to understand your products, services and markets as well as you do.
Strategies are developed collaboratively
employing the collective experience of our staff and yours, including:
marketers, webmasters, designers, communications professionals, management,
and executives.
In essence, the values of the initial
consult lies within the three primary deliverables: Marketing Analysis,
Technical Analysis, and the development of Active Marketing Strategies.
Phase Two
Having gathered all of the necessary
intelligence, Spark will be able to document and explain, in depth,
your target markets and target audience demographics and characteristics.
Also, we will be able to recommend, with foundation, active marketing
strategies that will improve your online business success.
Our technical and marketing analysis
will provide us with an understanding of the cost to compete for online
positions including additional Submissions/Registrations (if necessary),
Paid Performance, portal and directory inclusion as well as market trends.
It will also document the time and labour requirements for running a
managed active marketing campaign.
Once an agreement is reached, Spark
does not stray outside of any agreed monthly budget. We will provide
concrete feedback as to the costs and efforts required to compete in
your specific market online and we will maintain an ongoing, 90-day,
roadmap so you never lose track of "What's Next?".