Consultation Process (Statement of Work)

Phase 1: Initial Consult

On going Consultation:
Your experience starts from the very first Customer Relations Meeting with us, and continues throughout the relationship. Through open communication, our goal is to learn and to understand your products, services and markets as well as you do, in order to provide real online marketing value.

Strategies are developed collaboratively employing the collective experience of your staff: marketing, webmasters, design, communication, management, and executives. Through a strong understanding of your processes and marketing initiatives, our services will compliment and add to your overall marketing campaigns and strategies.

Market Analysis:
Online market size estimates are generated through an intensive study of online search behaviours of your market. Our tools enable us to determine your online market demographics by reviewing their use of industry search terms and the associated search volume or popularity. Our research will define the target online audience and how they can be reached through your online campaigns.

Technical Site Analysis, Repair and Improvement:
As a core component, our technical staff review your website to determine the search engine friendliness of the site's technology and design. Our goal in this very important endeavor is to ensure that your site is accessible and can be indexed by any algorithm-based search engine for relevant content. Once an assessment has been completed, our staff will recommend technology or design improvements, if any. Through on-going consultation, our staff will gladly complement your designers and programmers to implement any recommended improvement.

Site Submissions and Registrations:
Once the website has been improved and updated, search engines, directories, and portals will need to register the existence and the improvements of the site. Since some search engines, directories, and portals backfill results and data from each other, submissions and registration must be done with this in mind. Our knowledgeable staff understands how and which search engines, directories, and portals rely on each other. With this understanding, we develop and employ submission and registration strategies to optimize the search results of the website.

 

» Internet Marketing Consultation
· Consultation Process
· Consultation Requirements
· Consultation Benefits
· Verifying your Site
· Search Engine Submissions

» Internet Marketing Campaigns
· Campaign Process
· Campaign Requirements
· Campaign Benefits
· Campaign Reporting
· Collaboration
· Developing Roadmap