What Does Spark Do? / What's Included and What Isn't?

Spark Internet Marketing only employs industry accepted techniques to bring qualified, targeted visitors to your website. Our marketing campaigns include standard search engine optimization techniques including:

· Keyword selection
· Meta tag development
· Content suggestions
· Link Popularity
· Category selection
· Search Engine Submission.

We consult on marketing strategy and on technological issues for search engine optimization (indexation) including navigation, cross-browser compliance, and visual appeal.

Spark Internet Marketing DOES NOT EMPLOY any shady practices which might result in your website being banned by some search engines such as:

· SPAMMING - using repetition of keywords in text or meta tags to attempt to trick search engines when they are reviewing website relevancy.

· CLOAKING - using tools to attempt to present the different site details depending on which different search engines are entering the website.

· DOORWAY PAGES - Considered acceptable by some - but not by all. This is the practice of creating keyword intensive pages on the site which users are NOT able to see. The search engines view point on this technology is simply" If the users can't see it - it must not be relevant to searchers".

· MIRROR SITES - submitting the same site with different URLs to the same search engine - attempting to gain more business through limiting the visible choices on the engines. Search engines take a dim view of this practice and HAVE banned many websites for this reason.

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