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Internet Business Tools

Many tools are used to develop and maintain websites and Internet marketing campaigns online. Here is a quick highlight for most of them:

Research and Development
Submitting your Website
Pay Per Click
Banner Ad Marketing Campaigns
Digital Media Purchasing
Search Engine Optimization

Spark Internet Marketing develops comprehensive search engine marketing strategies to draw customers to its client's websites. Below are links to a quickly define to area of Spark's services:

Comprehensive Marketing Strategy
Internet Marketing Solutions

Research and Development

Understanding the key terms your consumers use to define and source your product, services or corporate information is vital to your Internet marketing strategy. Industry research regarding your customers can expedite and improve your ability to write focused effective web content - saving your Internet business the frustration of running a marketing campaign that is incapable of drawing the attention required to make your Internet business successful (without resorting to other forms of collateral marketing).

It is also important to know where your consumers are looking for your products online.

So how do we know what key terms our Internet marketing strategy should include? Which search engines are they using? Do they use portals? Do they use regional identifiers?

Spark Internet Marketing will help you to research and understand where they look and how they define your solution during our Phase 1 Consultation. (Back to top.)

Submitting your Website

Submissions to major search engines and search directories are the first steps in opening the door to online visitors for your Internet business. They enables your website to be viewed as your name would be viewed in the local telephone white pages (a less than "optimal" place for people to be searching businesses - if they aren't current clients).

While there are only a few annual costs for submitting your website to the search engines and directories - submissions do not guarantee that you will ever be contacted regarding your products, or services unless another tool is employed to build awareness of your company's name and solutions.

Your Internet business may be required to compete with thousands of providers and related websites online. How do you position your website in front of the right audience educating them about your company's products and services online?

Spark Internet Marketing will help you maintain and develop the value of your search engine submissions during our Phase 1 Consultation and as part of our on-going monthly marketing campaigns. (Back to top.)

Pay Per Click

Many companies are currently employing Pay Per Click marketing campaigns to attract the markets that have the greatest inclination towards products, services, or information related to their Internet business.

Pay Per Click search engines have expanded their affiliate networks to increase exposure - stretching the resulting impressions and value to greater proportions than ever before. However, only the top few positions maintained on the Pay Per Click search engines are broadcast to the top pages of partnering engines. Some industries or terms are not represented on affiliate search sites for lack of popularity (where a cut off of 1000 searches per month may apply) and, bidding wars are common when vying for the top positions of popular keywords required to obtain maximum market share.

While the rewards of keyword marketing are great, the costs can present cash flow barriers. There is no doubt about it, paying for leads IS, a standard part of conducting Internet business. Why should this be considered unusual? Just as we pay sales employees a salary to promote business and bring potential customers to physical offices we must pay search engines and marketers to bring customers to your "virtual" office. But how do we manage the costs involved and get the greatest marketing ROI?

Spark Internet Marketing will help you develop and improve your marketing ROI during our Phase 1 Consultation and as part of our on-going monthly marketing campaigns. (Back to top.)

Banner Ad Marketing Campaigns

Banner ads were the most popular form of Internet Marketing Campaign in the early to mid 1990's. However, as banner ads are a form of "push" marketing - like any other form of traditional (broadcast) marketing campaigns today, they have given way to a more socially accepted approach of internet marketing strategy of providing information "on demand" when requested through search engines. Banner Ads currently receive, an industry standard, of less than a 0.5% click-through rate (CTR).

Spark Internet Marketing does not employ banner ad campaigns currently for any of its clients. (Back to top.)

Digital Media Purchasing

Similar to Banner Ads, Digital Media purchasing offers placement of small ads on search engines and other high-profile destination sites. These ads are more strategically placed than banner ads and are often tied to an industry, keyword or phrase. Unfortunately these ads are often ignored like banner ads and are OFTEN unable to yield the volumes of qualified customers visiting a company's website to justify their "cost per impression" billing. How do we know when these ads hold value for our online marketing campaign?

During our Phase 1 Program Spark Internet Marketing will make recommendations where to employ digital media purchasing to supplement the monthly draw of qualified clients. Spark will employ and manage and develop these results proactively for its clients during managed monthly marketing campaigns (Phase 2 clients)  (Back to top.)

Search Engine Optimization

Some things in life are still free? Not Really, as in most real life scenarios, if it looks too good to be true it probably IS.

In truth, search engine optimization simply takes a lot of labour. It is the means by which Internet businesses obtain results from search engines, based on their ability to meet various search engines algorithmic criteria, while walking the fine line between well-constructed content and "spamming". (Click here for a definition of "Spamming".)

While Search Engine Optimization often provides the best cost of customer acquisition - it is difficult to know exactly what is required by each algorithm to reach the top 30 rankings. Further, there is no means of guaranteeing the volume of customers drawn each month through this form of promotion. Again, how do we know which terms to use and how do we know the correct application for these terms in our Internet marketing strategy to garner optimal results?

Spark Internet Marketing will help you develop, implement, and maintain optimal results for your online business as an integral part of our Phase 1 Consultation and as part of our on-going monthly marketing campaigns. (Back to top.)

Comprehensive Marketing Strategy

So how can we develop an Internet Marketing strategy to obtain the volumes of customers we need while minimizing the cost of customer acquisition? And, how do we manage this strategy professionally within defined parameters, for fixed budgets, without spending vast sums of capital learning experimenting with Internet business?

Many traditional marketing agencies and even companies with internal marketing resources are turning to Internet Marketing specialists, like Spark Internet Marketing, to develop an Internet Marketing Strategy that meets their online needs. Through the careful integration of Search Engine Optimization, Pay Per Click promotion and sometimes the carefully placed Digital Media purchase, an online marketing campaign can achieve the results required to make their internet business initiative a success, achieving the intended goal. Seasoned professionals offer cost savings in doing the job right, the first time and providing guaranteed marketing ROI.

Spark Internet Marketing has developed successful marketing campaigns for many mid-size to Fortune 500 clients and would like to do the same for you. (Back to top.)

Internet Marketing Solutions

Spark Internet Marketing's service platform is designed to facilitate its client's development and execution of Internet marketing strategies - primarily, those related to search engines. Our value is providing consultation to clients assisting them to achieve measurable success in the dynamic environment of Internet business.

To be successful with any marketing campaign the desired message must be seen and understood by highly qualified audiences, preferably when the audience is most receptive, and at reasonable costs, ensuring maximum Return On Investment. (Back to top.)