Hirsch Strategies Inc - Hirsch Strategies' primary focus is on customer acquisition and retention where businesses need to integrate online, offline and interactive tactics (direct mail, email, e-marketing, mass media advertising, etc) with multiple customer touch-points (web, contact centre, sales, etc).

Hirsch Strategies proprietary CRM planning methodology, Customer Lifecycle Architecture (or, 'CLA') is a CRM planning methodology built along the customer lifecycle. CLA delivers an integrated, ROI-driven CRM plan, which immediately actionable and which forms the backbone of the CRM vision for the company.

Raquel Hirsch, the President of Hirsch Strategies, is a senior marketing consultant with an impressive traditional marketing, direct marketing, eMarketing and CRM background. Raquel's key ability is her skill at developing and implementing effective integrated strategies, incorporating traditional as well as interactive marketing.

Raquel has an MBA and possesses over 18 years of senior marketing experience in diverse industries with extensive expertise in the areas of customer acquisition and retention, including the development and strategic use of CRM, database marketing, e-commerce, web analytics, telemarketing, and direct mail.

For more information, please contact:

Raquel K. Hirsch

www.hirschstrategies.com

(T) 604-512-0799
(F) 604-222-1461

raquel.hirsch@hirschstrategies.com